As we know that now social media is a medium that is used by everyone today. Humans in all corners of the world who are literate will take advantage of technology. It is good to use social media as the latest means of communication. Even today, media coverage has shift to the online world, and rarely is the topic of discussion use also from social media.
Keep in mind that behind today’s sophisticate technology, there is something that we cannot imagine. Maybe until now we still enjoy the beauty and ease of communicating with social media. Anything we can get there. But behind that of course there is another side that we need to highlight.
Ask anything to google
Eric Schmidt, Google’s Executive Chairman, even predicts that one day people will be able to ask Google which college they should go to, or what book to read next.
Eli Pariser, an internet activist, saw a dangerous flaw in the algorithm system. The algorithm eventually creates a “big bubble” that makes a person think intellectually. That is, when a person has never seen a different point of view from other people, then he will most likely drag on in his view is very large. It is confirm that it will create the world from only one point of view.
For example, someone who receives information about the dangers of certain thoughts, then he will deny the existence of other ideas. So there is a tendency toward one thought that causes fanaticism. It will refer to individuals who feel their understanding is anti-critical.
Bubble Filter
Eli Pariser calls this impact the Filter Bubble. “A world built on the (familiar) similarities, is a place where we can’t learn anything,” he said as quote by The Economist.
In addition, these bubbles also create the effect of the wrong convention. As a result of the information obtaine, a person tends to claim others with his conclusions, and the conclusions are the conclusions. In other places, however, things could have been different.
Mostafa El-Bermawy of Wired even call the Filter Bubble a destroyer of democracy. “The content on our Facebook is personalize base on clicks and past ‘likes’ behavior, so automatically we will consume mostly political content that is similar to our views,” said El-Bermawy.
That’s what finally made Donald Trump’s victory in the 2016 United States Presidential Election surprise many people. The internet makes us blind to what is happening in real life.
The bad effects of the Filter Bubble are exacerbated because of some bad habits of netizens and media. For example, the media of character sells bombastic titles. So it appears the habit of just reading the title without clicking on the content. Data shows that 59 percent of news links share on social media are not click at all. Or the habit of believing in hoaxes which is currently a hot problem in the world.
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